AI Integration Proposal

For United City Yachts

Prepared by Jude Horak, Full Stack Developer

United City Yachts Logo

Canada's Yacht Sales Network

×

Everyday

Software

Transforming Businesses with AI

April 29, 2025

Table of Contents

1

Executive Summary

Overview of the proposal and key benefits

2

Understanding Your Needs

Analysis of United City Yachts' current challenges

3

Proposed Solution

Web AI Agent and Phone AI Agent with technical details

4

Implementation Timeline

Project phases and milestone deliverables

5

Pricing

Comprehensive cost breakdown and payment terms

6

About Everyday Software

Our experience and expertise

1. Executive Summary

Hey Andre,

Thanks for taking the time to chat with me about how we can level up United City Yachts' customer experience with some cutting-edge AI solutions. After our conversation and diving deep into your website, I'm stoked about the potential to transform how you interact with yacht buyers and sellers.

In this proposal, I'm outlining a comprehensive solution that will:

Replace Your Multi-Step IVR

Transform your clunky phone system into a conversational AI assistant that understands customer needs immediately

Add Web Chat AI

Embed an intelligent chat agent on your homepage that helps visitors find their dream yacht 24/7

Integrate with Zendesk CRM

Capture leads automatically and create tasks for your brokers without manual data entry

Smart Call Transfers

Intelligently route calls to the right broker based on your website's listing information

With my solution, you'll be able to move from manual processing to automated customer engagement, giving your team more time to focus on what they do best—selling yachts. Plus, your customers will get faster, more personalized service at any time of day.

The bottom line? This AI implementation will save your team countless hours of repetitive work while delivering a premium experience to your clients, ultimately helping you sell more yachts and grow your business.

2. Understanding United City Yachts' Needs

Based on our conversation and my research of your operations, I've identified several key challenges that United City Yachts is currently facing:

Manual Lead Processing

Currently, when inquiries come in about your listed yachts, they go into a general pool and must be manually distributed to the appropriate broker based on territory.

"When we get a Now, when we get an inquiry on one of our boats for sale, it has to go into a pot and then it has to be manually, handed out to the correct broker in that territory." - Andre

Repetitive Communication

Your team spends significant time answering the same basic questions on platforms like Facebook Marketplace, often just to confirm if boats are still available.

"We manually post those boats and then we have somebody who has to manually answer buyer inquiries. Right? Like over and over again. Hey, is this boat still for sale? Yes, it's still for sale." - Andre

Outdated Phone System

Your current phone system uses a traditional, multi-step IVR that frustrates callers and creates a poor first impression.

"Right now we have just a standard annoying call and press one for this press two for that... by the time they've gone through that, the end users forgotten everything." - Andre

Manual CRM Data Entry

Customer information must be manually entered into your Zendesk CRM, creating extra work and potential for errors or missed opportunities.

"And then if they do want to see the vote, we have to get their name and phone number manually, enter it in the CRM." - Andre

Your Vision for Change

During our conversation, you outlined a clear vision for how AI could transform your customer interactions:

"What I would like that, I would like to replace that with a chat with a, with a AI agent... I would like it to just say something like, You know, I'm your your up. I'm a, I am a lively opera assistant. What can I do to? How can I help you with your voting needs today?"

- Andre, on his vision for the web AI agent

"For the main phone line, what I want to do the application is specifically. I want it to say like, Hey how can I help you? Welcome home. Thanks for calling United to the outside. How can I help you? And And I want that AI agent to be smart enough... to entertain the client's information, enter it in Zendesk and then live transfer the phone call to the broker who has the listing."

- Andre, on his vision for the phone AI agent

3. Proposed Solution

Based on your requirements, I'm proposing a comprehensive AI integration that consists of two main components: a Web AI Agent and a Phone AI Agent. Both will seamlessly integrate with your existing systems while providing a vastly improved experience for your customers.

Web AI Agent

Overview

We'll implement a conversational AI assistant on your homepage where you currently have the "Find your boat" section. This intelligent chatbot will guide potential buyers through your inventory and help yacht sellers understand your services.

Key Features

  • Real-time inventory awareness through custom website scraping
  • Natural language understanding of boat specifications and features
  • Ability to answer FAQs about yacht buying and selling processes
  • Appointment scheduling with the appropriate territory broker
  • Lead capture and automatic CRM integration
chat.unitedcityyachts.com

I'm looking for a yacht around 50 feet, ideally under $500,000.

I'd be happy to help you find a yacht in that range! We have several options including a Sea Ray 540 Cockpit Motor Yacht. Would you like to see some details about this model?

Yes, that sounds perfect!

Great! This Sea Ray 540 is listed at $449,000. It features 3 cabins, 2 bathrooms, and has only 800 engine hours. Would you like to schedule a viewing with broker Mark Webb who manages this listing?

Zendesk CRM Integration Details

The Web AI Agent will seamlessly integrate with your Zendesk CRM to automatically create and update customer records. Here's how:

  1. 1
    User Authentication

    We'll secure an API token from your Zendesk account with appropriate permissions for creating tickets and contacts.

  2. 2
    Data Collection

    The AI agent will be programmed to naturally collect customer name, email, phone number, and interest details during conversation.

  3. 3
    Broker Assignment

    Using the website scraping integration, the system will identify the correct broker based on listing information and territory.

  4. 4
    API Integration

    We'll use Zendesk's REST API to create tickets with all relevant conversation data and assign them to the appropriate broker.

  5. 5
    Chat Transcript Storage

    Complete conversation logs will be attached to Zendesk tickets for broker reference.

// Example API call to Zendesk
POST /api/v2/tickets.json
{
  "ticket": {
    "subject": "Interest in Sea Ray 540 Cockpit Motor Yacht",
    "comment": { "body": "Customer expressed interest in viewing the Sea Ray 540." },
    "requester": {
      "name": "John Smith",
      "email": "[email protected]",
      "phone": "+1 555-123-4567"
    },
    "custom_fields": [
      { "id": 123, "value": "Sea Ray 540" },
      { "id": 456, "value": "Viewing Request" }
    ],
    "assignee_id": 123456 // Broker ID
  }
}

Phone AI Agent

Overview

We'll replace your current multi-step IVR system with a conversational phone AI that can understand caller intent immediately and provide a much more pleasant experience. This system will be capable of handling common inquiries, routing calls to the right broker, and capturing lead information.

Key Features

  • Natural-sounding voice with customizable greeting and personality
  • Ability to understand caller questions about specific yacht listings
  • Smart call routing to the appropriate broker for specific listings
  • Live call transfer capabilities with contextual handoff
  • Integration with Zendesk CRM to log call details
Sample Call Flow
AI

"Thank you for calling United City Yachts. How can I help with your yachting needs today?"

C

"I'm interested in the Sea Ray 540 Cockpit Motor Yacht I saw on your website."

AI

"Great! I'd be happy to help you with that yacht. May I have your name, phone number and email so our broker can assist you further?"

C

"Sure, I'm John Smith. My number is 555-123-4567 and my email is [email protected]."

AI

"Thank you, John. I'll connect you with Mark Webb, who is the broker for this listing. One moment please..."

Twilio Integration & Call Transfer Details

The Phone AI Agent will be built using Twilio's Voice API which provides excellent call quality and reliable transfer capabilities. Here's how the technical implementation will work:

  1. 1
    Number Forwarding

    We'll set up a Twilio number and configure your existing phone system to forward calls to it. This gives us a safety fallback - if anything goes wrong, you can simply disable the forwarding.

  2. 2
    Voice Recognition

    Twilio's Voice API will convert caller speech to text for processing by our AI engine.

  3. 3
    Broker Database

    We'll maintain a regularly updated database that maps yacht listings to broker contact information based on your website data.

  4. 4
    Live Call Transfer

    Using Twilio's SIP REFER functionality, we'll implement a blind transfer that connects the caller directly to the appropriate broker.

  5. 5
    Call Recording & Logging

    All calls will be recorded (with appropriate notifications), transcribed, and logged into your Zendesk CRM for follow-up and quality assurance.

// Example Twilio TwiML for call transfer
<Response>
  <Say>Thank you, John. I'll connect you with Mark Webb, who is the broker for this listing. One moment please...</Say>
  <Dial callerId="+1555XXXXXXX">
    <Number>+1555YYYYYYY</Number>
  </Dial>
</Response>

Twilio Account & Costs

We'll set up a dedicated Twilio account for United City Yachts with the following components:

Item Cost Notes
Phone Number $1.15/month Clean local number that can be used as the forwarding target
Inbound Voice Calls $0.0085/minute For receiving calls to the AI agent
Outbound Voice Calls $0.014/minute For transferring to brokers
Speech Recognition $0.02/15 seconds For converting caller speech to text
Text-to-Speech $0.00085/character For AI responses to callers

*All Twilio rates are based on current pricing as of April 2025 and subject to change. Typical monthly costs would be approximately $50-150 depending on call volume.

Analytics Dashboard

In addition to the AI agents, I'll build you a custom analytics dashboard that gives you complete visibility into how your AI agents are performing:

Dashboard Features

  • Call and chat volume metrics with historical trends
  • Average handling time and resolution rates
  • Lead generation statistics by source and broker
  • Sentiment analysis of customer interactions
  • Searchable transcripts of all conversations
  • Topic tracking to identify common customer questions
Dashboard Preview

Call Volume Today

42 calls +12% vs. last week

Lead Conversion Rate

28% +5% vs. last month

Customer Satisfaction

4.7/5 +0.3 vs. previous system

Top Customer Inquiries

  1. 1. Yacht viewing appointments (32%)
  2. 2. Yacht specifications (24%)
  3. 3. Price negotiations (18%)
  4. 4. Financing options (14%)
  5. 5. Transport logistics (12%)

4. Implementation Timeline

I move quickly and can deliver this solution within a 6-week timeframe. Here's how we'll break it down:

Week 1: Discovery & Setup

Kickoff meeting, system access setup, and detailed requirements gathering

  • Set up access to Zendesk CRM and website backend
  • Create Twilio account and configure phone number
  • Design conversation flows for both AI agents
  • Document broker assignment rules and territory mapping

Week 2: Web AI Development

Building and initial training of the web chat AI agent

  • Develop custom website scraper for inventory data
  • Create knowledge base with yacht-specific terminology
  • Train AI on common customer questions and scenarios
  • Implement basic Zendesk API integration for leads

Week 3: Phone AI Development

Setting up the Twilio-based voice assistant

  • Configure Twilio voice endpoints and webhook handlers
  • Implement speech recognition and natural language processing
  • Set up call transfer logic based on broker assignment rules
  • Create voice response templates with natural-sounding speech

Week 4: CRM Integration & Testing

Completing all integrations and beginning testing

  • Finalize Zendesk API integration for both agents
  • Set up automated lead creation and assignment
  • Configure call recording and transcript storage
  • Conduct initial testing with sample scenarios

Week 5: Analytics Dashboard

Building the performance monitoring system

  • Implement data collection from both AI agents
  • Create visual dashboard with key performance metrics
  • Set up automated reporting and alerts
  • Configure user access and security controls

Week 6: Final Testing & Launch

Polishing, refining, and going live

  • Conduct comprehensive end-to-end testing
  • Train your team on system usage and monitoring
  • Create documentation and admin guides
  • Go live with both AI agents and analytics dashboard

Early MVP Delivery

As mentioned in our conversation, I can deliver a working MVP within 1-2 weeks. This would include:

  • Basic Web AI Agent with simple lead capture form
  • Initial Phone AI setup with greeting and basic routing
  • Manual CRM integration with lead notifications via email

5. Pricing

Fixed Project Price: $3,250

What's Included

  • Complete Web AI Agent implementation with Zendesk integration
  • Full Phone AI Agent with Twilio setup and call transferring
  • Custom Analytics Dashboard for performance monitoring
  • 6 weeks of development, testing, and refinement
  • Training and documentation for your team
  • 30 days of post-launch support and bug fixes

Payment Schedule

  • Initial deposit (to begin work) $1,625
  • At MVP delivery (1-2 weeks) $812.50
  • Upon final project completion $812.50
  • Total Fixed Price $3,250.00

Cost Breakdown

Component Description Amount
Web AI Agent Development, knowledge base training, and Zendesk integration $1,100
Phone AI Agent Twilio setup, voice AI development, and call transfer logic $1,200
Analytics Dashboard Custom monitoring interface with reporting capabilities $650
Testing & Deployment Comprehensive testing, bug fixing, and production deployment $300
Total Fixed Price: $3,250

Ongoing Costs

Maintenance & Support

After the initial 6-week development period and 30 days of included support:

$65 per hour

Billed only as needed for changes, enhancements, or troubleshooting

Third-Party Service Costs

These services are billed directly to you and not included in my fees:

  • Twilio (phone services) ~$50-150/month
  • AI API usage ~$30-80/month
  • Server hosting ~$15-40/month

Return on Investment

This solution will provide significant ROI through:

  • Time Savings

    Eliminate hours of manual lead handling and data entry each week

  • Improved Lead Capture

    Never miss a potential client with 24/7 automated response

  • Higher Conversion Rates

    Faster response times lead to better conversion rates

  • Enhanced Customer Experience

    Professional, consistent service builds your brand reputation

Detailed Twilio Cost Breakdown

Based on an estimated 500 calls per month averaging 3 minutes each:

Service Unit Price Monthly Usage Monthly Cost
Phone Number $1.15/month 1 number $1.15
Inbound Voice $0.0085/minute 1,500 minutes $12.75
Speech Recognition $0.02/15 seconds 6,000 units $120.00
Text-to-Speech $0.00085/character ~15,000 characters $12.75
Call Transfers $0.014/minute ~750 minutes $10.50
Estimated Monthly Total: $157.15

*Actual costs will vary based on your call volume and interaction patterns. The system will be configured to optimize costs where possible.

6. About Everyday Software

ES

Everyday Software

Transforming Businesses with AI

At Everyday Software, I specialize in bringing cutting-edge AI and automation solutions to businesses that want to work smarter, not harder. After leaving West Point to pursue my passion for technology, I've dedicated my career to helping companies leverage AI to transform their operations.

As a full stack developer, I pride myself on being able to handle everything from front-end interfaces to back-end systems, creating cohesive solutions that solve real business problems. My approach is hands-on and results-driven—I focus on building practical tools that deliver immediate value.

My work with telecom companies, home buying services, and other businesses has given me deep experience in creating AI agents that can handle complex interactions while seamlessly integrating with existing business systems.

Recent Projects

AI Call Analysis Platform

For Master Telecom, Florida

Built a comprehensive call analysis platform with sentiment tracking, topic detection, and performance metrics. Currently being evaluated by Verizon and Enterprise Car Rental.

Home Buyer AI Assistant

For real estate agency

Created an AI chatbot that guides potential home buyers through property listings, answers questions, and schedules viewings with agents.

Custom Voice Assistant

For multiple clients

Developed integrated voice AI systems that handle customer inquiries, route calls, and capture lead information for sales teams.

Technical Expertise

Full Stack Development
Next.js & React
Voice & Chat AI Integration
CRM API Integration
Voice Flow & Twilio
Custom API Development
Data Analytics & Visualization
Web Scraping & Automation

Why Choose Me for This Project

Rapid Development

I work quickly and efficiently to deliver working solutions in weeks, not months.

Technical Depth

Experience with both AI platforms and traditional development means I can solve complex integration challenges.

Business-Focused

I focus on solutions that deliver real business value, not just impressive technology.

Ready to Transform United City Yachts?

Let's modernize your customer interactions with AI and give your brokers more time to focus on what they do best—selling yachts.

Call Me

779-703-2166

Schedule a Demo

Book a time to see the AI in action

Let me know if you have any questions or would like to schedule a follow-up call to discuss this proposal in more detail.