EVERYDAY SOFTWARE

Your New Chief Automation Officer

CLIENT PROPOSAL

Date: May 2, 2025

AI-Powered Customer Care Solution

Prepared Exclusively for Fenster UK

A comprehensive proposal to revolutionize customer service operations through intelligent automation, seamless CRM integration, and multi-channel communication.

Executive Summary

Dear Nick and Tony,

Following our recent discussion, I'm excited to present this proposal for implementing an AI-powered customer service solution at Fenster UK. Having gotten to know your business needs and vision, I believe we can create a system that will not only streamline your customer service operations but also enhance the overall customer experience.

As we discussed, Fenster UK has built an outstanding reputation for manufacturing high-quality aluminium windows and doors across the South West of England. Your commitment to quality and customer satisfaction is evident, and this solution will further strengthen that commitment by ensuring your customers receive prompt, accurate, and personalized attention.

This proposal outlines a comprehensive £3,250 solution that includes a voice + SMS + email + webform chatbot system integrated with your Red Zebra CRM, along with an administrative interface and the setup of care.fensteruk.net. I'm confident this solution will transform how you manage customer inquiries and service scheduling while maintaining the personal touch your customers expect.

Project Background

During our meeting, you highlighted several key challenges and opportunities:

"This isn't like a we're trying to water down customer care. And think, 'Oh well we'll just send it to a bot.' This isn't a confused system. It wants to be an improved journey for our customer."

— Tony, Fenster UK

Addressing these challenges requires a thoughtful approach that balances automation with the human touch your customers expect from Fenster UK.

Proposed Solution: "LinnBot"

I'm proposing an AI-powered customer service system, affectionately named "LinnBot" after your current representative. This system will work alongside your team, providing 24/7 support while maintaining the personal touch that defines Fenster UK.

Multi-Channel Communication

The system will handle customer interactions through multiple channels:

  • Voice (phone calls)
  • SMS text messaging
  • Email communications
  • Web form submissions
  • Optional: WhatsApp integration

Red Zebra CRM Integration

All customer interactions will be automatically logged in your Red Zebra CRM, ensuring:

  • Seamless data transfer
  • Customer history tracking
  • Issue documentation
  • Service scheduling
  • Follow-up management

Intelligent Conversation Flow

The AI assistant will conduct natural conversations with customers to:

  • Collect customer details
  • Document property information
  • Understand the nature of issues
  • Determine urgency levels
  • Confirm customer availability for service visits

Geographic Service Optimization

The system will intelligently categorize service requests by:

  • Region (Devon/Cornwall)
  • Sub-region (North/South)
  • Customer availability
  • Issue urgency
  • Required expertise

Customer Care Portal (care.fensteruk.net)

A dedicated customer support website will be developed at care.fensteruk.net featuring:

Customer Interface

  • User-friendly support request form
  • Issue type categorization
  • Property details collection
  • Availability scheduling
  • Service status tracking

Administrative Dashboard

  • Service request monitoring
  • Customer interaction history
  • Service scheduling management
  • Performance analytics
  • System configuration options

"What we want to try and do is find out from our customers their availability and put them into regions. We're in the South of England, and we want to divide it into maybe four areas. We always go to area one on a Monday, area two on a Tuesday."

— Tony, Fenster UK

This approach will allow your engineers to maximize efficiency by focusing on specific regions on designated days, reducing travel time and increasing the number of service calls that can be completed daily.

Implementation Process & Timeline

Stage 1: AI Agent & CRM Integration (3-4 Weeks)

Week 1: Setup & Configuration

  • Configure Twilio for voice, SMS, and WhatsApp channels
  • Establish Red Zebra CRM API access
  • Develop initial AI conversation flows
  • Create regional service area mapping system

Week 2: Integration Development

  • Build CRM data synchronization
  • Develop inbound communication handling
  • Create customer data collection workflows
  • Implement service scheduling logic

Week 3: Testing & Refinement

  • Conduct system integration testing
  • Refine conversation flows based on feedback
  • Optimize data handling procedures
  • Test escalation pathways to human representatives

Week 4: Deployment & Training

  • Deploy the system to production environment
  • Provide system administration training
  • Create user documentation
  • Establish monitoring and support procedures

Stage 2: Customer Care Portal Development (1-2 Weeks)

Week 1: Website Development

  • Design and develop care.fensteruk.net
  • Create customer support interface
  • Implement form submissions
  • Integrate with AI agent system

Week 2: Administrative Dashboard & Deployment

  • Develop administrative dashboard
  • Implement analytics and reporting
  • Conduct user acceptance testing
  • Deploy to production and launch

Note: This timeline assumes prompt access to required systems and timely feedback. Regular progress updates will be provided throughout the implementation process.

Investment

Component Description Cost
Stage 1 AI Agent Development & CRM Integration
Includes voice, SMS, email, and webform handling with Red Zebra CRM integration
£2,500
Stage 2 Customer Care Portal Development
Development of care.fensteruk.net with customer interface and admin dashboard
£750
Total Investment One-time implementation cost £3,250

Payment Terms:

  • 50% (£1,625) upfront payment for Stage 1 implementation
  • 50% (£1,625) upon completion of Stage 2

Ongoing Costs (Not Included):

  • Twilio usage fees (pay-as-you-go based on actual usage)
  • Website hosting for care.fensteruk.net
  • Optional maintenance and support packages available upon request

Monthly Hosting & AI Service Costs

In addition to the one-time development costs, our solution includes ongoing hosting and AI service costs to ensure optimal performance and availability:

Service Component Description Monthly Cost
Cloud Infrastructure Dedicated server hosting with 99.9% uptime guarantee, automatic backups, and security monitoring £185
AI Processing API costs for AI language models, voice recognition, and natural language processing £120
SMS & Voice Calls Telecommunications infrastructure for handling inbound/outbound voice calls and text messages £75
Maintenance & Support Ongoing technical support, system updates, bug fixes, and continuous AI training improvements £120
TOTAL MONTHLY SERVICE FEE £500

What's Included in Your Monthly Service

  • Unlimited AI Interactions - No per-message or per-minute charges for AI usage
  • High Availability Infrastructure - Enterprise-grade servers with redundancy and failover capabilities
  • Continuous Learning - Your AI improves over time based on interactions with your customers
  • Regular Updates - System improvements, security patches, and feature enhancements
  • Dedicated Support - Priority technical assistance and regular system health checks

The monthly service fee ensures your customer care AI solution remains state-of-the-art, secure, and fully operational at all times. This predictable cost structure allows you to budget effectively while delivering exceptional customer service.

Benefits & Expected Outcomes

Operational Benefits

  • 24/7 Customer Support - Provide round-the-clock service without staffing constraints
  • Efficient Scheduling - Optimize engineer routes to maximize service calls per day
  • Reduced Administrative Burden - Automate data entry and customer communications
  • Consistent Experience - Deliver the same high quality interactions across all channels
  • Seamless CRM Integration - Maintain a single source of truth for customer data

Customer Experience Benefits

  • Immediate Response - No waiting on hold or for email replies
  • Multi-Channel Access - Interact through preferred communication methods
  • Transparent Process - Clear communication about service scheduling and status
  • Issue Documentation - Comprehensive recording of problems for faster resolution
  • Confidence Building - Immediate acknowledgment and follow-up communications

"It's not like a binary transaction... We want the customer to feel valued. This isn't a one night stand, it's a matrimony. We want that customer to have had a good experience and tell the developer, 'Yeah, I had a problem but it was sorted out really quick and really clean, simple.'"

— Tony, Fenster UK

Expected Outcomes

Service Efficiency

↑25%

More service calls completed daily

Response Time

↓95%

Reduction in initial response time

Customer Satisfaction

↑30%

Improvement in CSAT scores

Sample Interaction

Here's a sample of how the AI assistant will interact with customers, based on our demonstration during our meeting:

AI Assistant:

"Hello, you've reached Fenster UK customer support. I'm your virtual assistant. May I have your name, address, and a brief description of your issue? This will help me assist you better."

Customer:

"My name is Nick Howard. I live at Lot 12, Midas Court, and I have a leaky window."

AI Assistant:

"Could you please provide the developer name for your property, and your contact email if available?"

Customer:

"Heritage Partnerships. My email is [email protected]."

AI Assistant:

"Thank you, Nick. I have noted your details: Name: Nick Howard, Address: Lot 12, Midas Court, Heritage Partnerships, Issue: Leaky Window, Contact Email: [email protected]. I recommend you log this issue on our customer care portal at care.fensteruk.net to officially register it. Would you prefer I log this for you and email a copy to [email protected]?"

Customer:

"Yes please."

AI Assistant:

"I've logged the leaky window issue for you and sent a copy to [email protected]. You should receive a confirmation email shortly at [email protected]. If you have any further questions or need to book an engineer visit, feel free to contact us again. Is there anything else I can help you with today?"

This demonstrates how the AI assistant will collect necessary information, confirm details with the customer, offer appropriate solutions, and provide clear next steps. The actual implementation will include more refined dialogue patterns and regional service scheduling as discussed.

Future Expansion Opportunities

While this proposal focuses on the immediate customer service needs, our discussions revealed several exciting opportunities for future expansion:

Project Tracking System

A comprehensive solution to track the progress of construction projects across multiple trades, helping to coordinate schedules and ensure timely completion of sequential tasks.

Video Analysis System

AI-powered analysis of site security camera footage to monitor construction progress, verify work completion, and identify potential issues before they become problems.

I'm excited about the potential for these future projects and would be happy to discuss them further once we've successfully implemented the customer service solution.

Next Steps

  1. Proposal Review: Please review this proposal and share any questions or concerns.
  2. Project Approval: Once you're satisfied with the proposal, we can proceed with formal approval.
  3. Initial Payment: A 50% deposit will initiate the project.
  4. System Access: We'll need access to your Red Zebra CRM and phone system to begin integration work.
  5. Kickoff Meeting: We'll schedule a project kickoff meeting to finalize details and begin implementation.

About Everyday Software

Jude Horak

Founder & Chief AI Architect

"I build AI agents that eliminate repetitive tasks, boost revenue, and scale operations without additional staff."

At Everyday Software, we specialize in transforming businesses through AI automation. As a former West Point cadet who went from jumping out of helicopters to building AI-powered solutions, I bring a unique blend of military discipline, problem-solving skills, and technical expertise to every project.

Our mission is to help businesses like Fenster UK eliminate repetitive tasks, boost revenue, and scale operations without adding staff. We've successfully implemented AI solutions across various industries, including real estate, healthcare, and home services.

What sets us apart is our commitment to creating personalized solutions that reflect your company's values and voice. We don't believe in generic, one-size-fits-all automation—we craft experiences that enhance your brand and strengthen customer relationships.

What Our Clients Say

"Jude is truly outstanding in AI Development! His professionalism, attention to detail, and code expertise are top-notch. His experience in health care systems development is very valuable."

— Salvador Leo Cevallos, M.D., FAPA

StillPoint Psychiatry

"Jude is great to work with. His knowledge and attention to detail far exceeded my expectations. This guy's super smart—he's a West Point guy, military guy that's super smart. Can't go wrong using him."

— James Fogal

VP of Corporate Sales, Citywide Alarms

Thank You

I appreciate the opportunity to work with Fenster UK and look forward to creating a solution that enhances your excellent customer service reputation.

Jude Horak
Everyday Software
[email protected]